OAI: Most Car Insurance Shopping Starts Online, Study Finds
20.05.12
/EINPresswire.com/ The new J.D. Power size up shows fewer consumers are shopping around but that those who did switched insurers at an all-time high rate
A recent review released by J.D. Power and Associates shows that most shopping for insurance starts online, underlining the increasing impact that websites are having on the ways customers buy policies and insurers exchange themselves, according to Online Auto Insurance.
Fifty-two percent of consumers looking for a policy start their search online, with almost three-fourths visiting the website of at least one insurer as they shopped, according to the mug up.
The study also found that 32 percent of consumers surveyed got their quotes only through websites and that, for 34 percent of shoppers, the Web has become the preferred method in the search to get low fetch auto insurance.
Source: TopWireNews (press release)